cvs carepass
Client: CVS Health
Role: Creative Director
Winning pitch creative
CVS Pharmacy launched “CarePass”, a new program that offered a range of perks for it’s members. Aimed at busy families, CarePass provides them with health-focused, convenient benefits like free delivery and health-product discounts. We knew that the key demographic (women in their 30s and 40s) was busy, but didn’t realize just how busy. The average mom juggles 42 separate tasks each day. CarePass is easy, convenient and stress-free. Unlike everything else in life. Our Creative showed that whatever the day brings, CarePass comes in handy for any scenario mom may encounter. It’s the Membership for your Non-Stop Life.
