9 Nights to Navidad
Client: Corona Extra, Constellation Beer Brands Division
Role: Art Director, Designer
If you think Christmas is the ultimate holiday celebration, you may need to re-consider... Latin Americans know how to celebrate right— with not just one day, but nine days of mini holiday parties, called "posadas", celebrated throughout the month of December. In lieu of physical gifts, we offered our Millennial audience the chance to create their own holiday traditions, where time spent together is the gift in this social media holiday campaign.
1 cinemagraph representing 1 digital gift offered during the 9-night giveaway.
Each cinemagraph took the user to a detail page to claim their complimentary digital gift. All pieces were shot in-house.
