A LETTER’S JOURNEY
Client: Boston Globe Foundation
Role: Group Creative Director
Asking for donations when folks are strapped can be challenging, but doing so during the holidays is even harder. For Globe Santa, a longstanding and local charitable program in Boston, they needed to break through and reach community residents to inspire them to donate. Their donation keeps the spirit alive and brings joy and self-esteem to underprivileged kids who really benefit from it. Here, we witness the heartwarming journey of letters from the hands of the hopeful to the dedicated team at Globe Santa, to the packages being placed on the doorsteps of families.
“The written word is incredibly honest and heartfelt,”
Director Joan Cassin
Credits