THE ESSENTIALS
Client: Bank Of America
Role: Creative Director
For the past 18 months, the basics have never been more important. In addition to their usefulness, these every day items are pulling double duty: keeping us entertained, engaged and even sane. Across work, travel, and holiday mindsets, we met consumers where they were in life and used a data-ful approach to show how we’re all not alone in our purchases these days. The good news is, the Customized Cash Rewards credit card earns you 3% cash back on all of them.
Credits