only in texas
Client: Texas Beef Council
Role: Art Director
There’s no place like Texas. Folks here are proud of their culture, their history, and heritage of their food. Proud of the land and what it provides from the ranch to the table. We sought out those "Only in Texas" tried and true sentiments, behaviors, and values and produced 3 distinct films. These films highlight those cultural gathering moments and show how beef plays a role in those heartfelt stories. In addition the films, we created radio spots and out-of-home billboards that ran in Texas.
"Only in Texas" Anthem spot showcases a range of voices that reflect the diversity of Texas and how meals with beef connect Texan families with their communities.
Only in Texas are the breakfast tacos so delicious, the passion for them so great. Here, and only here, are breakfast tacos not a trend but a way of life.
While folks all over world gather for annual family reunions, we’re learning through one Texan family what it means to be a family from Texas, how it feels to come back. Texans celebrate family with what is familiar—it’s the land they grew up on, and that their parents and grandparents worked. So when a Texan family gets together for a reunion, it can only happen in Texas.
