Hotel Noir

Client: Grey Goose Vodka
Role: Art Director, Designer

A digital campaign was created for the new Grey Goose Cherry Noir vodka flavor, centered around a digital Hotel Noir experience - all inspired by the main brand campaign video (featuring A-Trak). Using curated content by well-known Instagram photographers, weekly 'chapters' of content were released on Grey Goose's social properties and the .com, all inspired by fashion, music, and mystery. Here's the key to your own Noir-inspired hotel room.