EASY AS PIE

Client: Community Servings
Role: Creative Director

Thanksgiving means gathering around the table with friends and family. It also means dealing with highly opinionated, politically-charged, semi-abrasive people. That's what makes a pie from Community Servings perfect for the occasion.

 
 
 

RADIO

 
 
 
 
 
 
 
 

BOOSTING SALES AND GETTING PIE’D

We created a social movement to garner more donations. “Pie for a pie” Challenge is a way for our sellers to stop their follower's scroll and boost sales numbers. They made a quick and simple "pie" with shaving cream , and took it to the face while urging their followers to get involved. Behind the scenes, we set up a video crew at the local seller’s kick off event, brought in shaving tins, a script, and they did the rest.

 
 
 
 
 

Credits

CREATIVE
Sue Desilva, EVP/Exec Dir, Creative
Jessica Bergstresser, group Creative Director
Danny streadbeck, group Creative Director
billy palmer, ART DIRECTor
brian noyes, assoc. creative DIRECTor
thom crowley, assoc. creative DIRECTor      


PRODUCTION & PROject management
amber harris, VP/Director, Exec Producer
SHIVang chopra, sr producer
sarah whinnem, SVP resource management

STRATEGY
tom lynch, SVP, brand Strategy

ACCOUNT
lori magno