CVS Carepass
Client: CVS Health
Role: Creative Director
CVS Pharmacy launched “CarePass”, a new program that offered a range of perks for it’s members. Aimed at busy families, CarePass provides them with health-focused, convenient benefits like free delivery and health-product discounts. We knew that the key demographic (women in their 30s and 40s) was busy, but didn’t realize just how busy. The average mom juggles 42 tasks each day. CarePass is easy, convenient and stress-free. Unlike everything else in life. Our Creative showed that whatever the day brings, CarePass comes in handy for any scenario mom may encounter. It’s the Membership for your non-stop Life.
Winning pitch Creative that was also produced.
#ParentFail to #CarePassProps
At any given time, there are thousands of tweets, posts, and pics of people’s mistakes as parents. The conversations even become a form of social currency.
Let’s build on our video series by finding the best, funniest, or most ridiculous #parentFails and offer our help with #CarePassProps.
No matter what life throws their way, no matter many times they type SMH, no matter how ridiculous the scenario, CVS CarePass can help them handle it.
Credits