GSQ Brand Launch
Clients: CVS Health and Glamsquad
Role: Creative Director
How we helped a new beauty brand become a social darling.
As a newcomer to the beauty space, GSQ by Glamsquad had a small budget but big dreams: making a name for itself amongst a sea of heavy-hitters in an already saturated market. This new line of beauty tools was an affordable way to give any bathroom shelf an upgrade. We successfully launched IG account GSQbyGlamsquad entirely on social, building the brand from the ground up. We capitalized on the growing #shelfie movement on Instagram and created our own using GSQ go-tos. From initial launch to on-going engagement, we positioned GSQ as the go-to brand for beauty & haircare essentials by creating share-worthy content, a killer brand vibe, and engaging a community of beauty pro’s and newbies.
Credits