GROUPECONNECT RE-BRAND

Client: GroupeConnect Agency
Role: Creative Director

An agency with no identity. But a bunch of talent. So, we changed that, with a complete design & branding system that puts individuality at the center of the group. Where unique perspectives matter. Where we don’t want the same. We value the different. A variable, ever-changing, never-the-same-twice logotype was designed to embody the endless possibilities, ideas, and outcomes from unique perspectives coming together. This identity is built from purely geometric letterforms with 62 million unique combinations. What’s more? This variable identity creates personalized logos that are algorithmically generated using employee’s profile data inputs.

CLIO BRONZE: DESIGN CRAFT: TYPOGRAPHY