Aveda Real life rituals

Client: Aveda
Role: Design Director

Aveda needed to transcend into modern beauty + wellness culture. Aveda has been creating rituals to renew the mind, body and spirit since 1978, and in today’s world we need them more than ever. Real life Rituals campaign was pitched to meet customers in the right places with stories that bring Aveda’s values to life in meaningful ways. Small breaks from your life that bring you back to you. It’s time we made some space in our routines for rituals.

 
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