Grey Goose Vodka's Hotel Noir
Client: Grey Goose Vodka
Type: Social Media Digital Advertising Campaign
Role: Art Director, Designer
A digital campaign was created to drive content consumption and social sharing/engagement around the new Grey Goose Cherry Noir vodka flavor. The campaign centered around fictitious "Hotel Noir" using curated content by well-known Instagram photographers we selected. Weekly 'chapters' were released on Grey Goose's social properties (Pinterest, Twitter, YouTube) and the .com, all inspired by fashion, music, and mystery. Here's the room key to your own Noir-inspired hotel room. Responsible for designing the .com pages for the campaign, including desktop and mobile, along with modules that lived on the brand's social media properties.