IDentity design
Logo designs for various clients.
GroupeConnect
An agency with no identity. But a bunch of talent. So, we changed that, with a complete design & branding system that puts individuality at the center of the group. Where unique perspectives matter. Where we don’t want the same. We value the different. A variable, ever-changing, never-the-same-twice logotype was designed to embody the endless possibilities, ideas, and outcomes from unique perspectives coming together. This identity is built from purely geometric letterforms with 62 million unique combinations. What’s more? This variable identity creates personalized logos that are algorithmically generated using employee’s profile data inputs. See full piece, here.
Recognition: Clio, Design Craft: Typography
Tru-Way Metal Fabrication
The logo was inspired by the plethora of greased machines, button controls, and equipment warning signs that adorn the studio workspace. The logo acts much like a symbol that could be found at the factory. Depending on the orientation of the logo, it lends itself to a visual representation of the main drill found at the plant. Looking closely, it also spells "TW", the initials of Tru-Way.
recognition: graphis logo design
Noir Ultra Lounge
The Noir logo was created for a highly exclusive, members-only ultra-lounge. Inspired by the darkly mysterious film noir of the Forties and Fifties, the mark, like its film genre inspiration, explores a darker side of female sexuality. The dichotomous interplay between the smoke-like shape and the hint of a woman’s voluptuous figure elicits intrigue and evokes ambiguity – as does the exclusivity of the ultra-lounge itself.
recognition: graphis logo design
Legacy Dance Association
Legacy Dance Association is a company providing top quality latin dance instruction and performance experience. The identity was inspired by the Revolutionary Constructivism era. It acts as a symbol of change and rebellion in the face of authority and recognized by its loyal following of dancers. Depending on the orientation, the icon also lends it itself to be visualized as an 'eye,' representing the artistic vision of the Dance Director and Choreographer.
Sweet Spot Macarons
Developed the branding and visual language for an up and coming Chicago food truck.
YouSwoop
Each day, YouSwoop emailed one incredible, can't miss deal on the best things to do, eat, and buy in Chicago. The start-up company needed an overall look to stand-out from big-time competitors Groupon and Living Social. An identity was developed along with an over-arching brand look and complete website design of 30 fully-designed pages and components: including welcome/intro pages, homepage, online business portals internal pages, pricing modules, profile panels, marketing widget/badges, daily email designs and templates, and download certificates.
