I believe in designing with reason, and that the best kind of Design starts first and foremost, with a great idea. Research is key, brainstorms: a must. I am not behind the scenes, but rather, upfront and in the action, offering ideas, collaborating with team members, leading discussions, and involved in key decisions.
I think conceptually and delivery quality—with experience in both print and digital. Versatile and fluent in interactive design (app, email, website in desktop and mobile), branding (identity, business collateral, etc.), print (brochures, invites, out-of-home), and designing for social media. I've worked across channels for various brands in the industry and understand the importance of delivering great work that's strategically sound and solves real problems.
I see projects from conception through production—having experience working closely with strategy, XD, copy, and development.
I often find my of my inspiration outside the office, using my creativity in a variety of artistic venues: latin dancing with my Bachata team, designing wedding invites, re-furbing vintage furniture, and baking a mean banana bread.